It’s worth noting that “William Hill” refers to various individual bookmakers as well as an international online site created exclusively for American customers back in 2018 – our review here focuses solely on this latter platform.Īfter enjoying success in the US market, William Hill was acquired by Caesars Entertainment and rebranded to ‘ Caesars Sports‘, consolidating all its retail sportsbooks, betting websites and apps under one unified identity. William Hill is now a well-known name in the US sports betting landscape, with retail locations established across 10 states and more planned for the future. In 2012, William Hill spun off its US operations into William Hill US which focuses on retail sportsbook outlets throughout Nevada- making it today’s most successful American operator in this arena. Starting out as just a few UK betting shops, they have grown to become one of the largest gaming companies with annual earnings over $2 billion worldwide. William Hill has been a leader in the sports betting and gambling industry since 1934.
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